Proof over promises.
A selection of recent engagements — the problem, the approach, and the numbers that followed. References available on request.
Eva's Sunday
Meta Ads + Email Strategy
The Challenge
A strong existing customer base with high retention and loyalty, but weak new-customer acquisition metrics were capping top-line growth.
The Approach
Built a Meta ads structure purpose-fit for brand-conscious buyers — strict placement restrictions paired with dynamic creative testing to surface winning products and collections. Scaled spend from $7k to $20k/month over six months, holding CPA under the $150 ceiling the whole way. Layered an email program with first-time welcome offers and tiered loyalty flows to compound lifetime value.
The Outcome
A 35% lift in total revenue vs. the same 6-month window 12 months prior. Klaviyo-attributed revenue grew 132% year-on-year — as new customers entered the business, Klaviyo captured incremental first-order attribution that previously sat with Meta.
Catalog Clothing
Re-engaged after pause
The Challenge
Expand the customer base quickly without cannibalising the revenue already coming from retained customers.
The Approach
Implemented a new-customer focused ad structure — broad prospecting through dynamic catalog-style ads, paired with manual sales campaigns hand-tuned to push the brand's top sellers to new audiences. After a prolonged pause, re-engaged on the same structural foundation and re-accelerated growth inside 30 days.
The Outcome
Initial engagement delivered a 44% lift in new-customer acquisition and a 40% revenue lift vs. the preceding 6 months. After re-engagement, the most recent 30 days delivered a 129% lift in new customers and a 42% revenue uplift.
Clean Screens
Full Relaunch · Web · Meta · Google · Email
The Challenge
A full commercial relaunch after two years of stalled sales and no meaningful traction. Everything — site, ad accounts, email — had to be rebuilt from the ground up.
The Approach
Delivered a complete pre-launch rebuild: a new website, fresh Meta and Google ad account structures, and a full suite of email flows. Coordinated a full relaunch driving traffic and conversion across every new channel on day one.
The Outcome
Generated $100–150k in new monthly online revenue within the first 30 days of relaunch, with a large majority attributable to Meta ads. The brand has since moved marketing in-house and grown by roughly another $100k/month from the handoff point.
Builders Discount Warehouse
Meta Ads · Lead Generation Pipeline
The Challenge
Drive scalable lead flow across both the trade (B2B) and consumer (B2C) sides of the business from a single paid channel.
The Approach
Built Meta as the primary lead-generation pipeline, driving paid traffic to dedicated landing pages built to capture leads on the brand's own website. Structured targeting and creative to serve both trade and retail audiences from the same channel.
The Outcome
Lead-generation campaigns delivered a 20× return on ad spend, establishing Meta as the main lead pipeline for the business.
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